Our company is sole proprietorship based company. Our company vision is to provide the facility to easy access of the peoples of the area with government, non government, private industries and the institutions through internet. The work will be divided in different categories, 1.Computer Composing, 2.

Photo Laser Copier Machine & 3.E-Kiosk & Easy Paisa, Easy Load etc. We will sale our products / services to the students, youngers and also elders , who have need of preparing C.V, composing notes, money transfer, paying utility bills, print out the photocopies of their relevant papers and easy load the balance of all mobile networks, verification of CNICs, driving license, arm license, passports etc. Our company will be focused on quality services and affordable price as the customer satisfied and also business will be promoted with reliable resources like cable and other ways. We have about 1/3 share of market of Mirpur Mathelo because our business is in the mid city of Mirpur Mathelo at old market & sabzi mandi. There are two direct competitors before our business named 1^st is Computer World near Mukhtiarkar office Mirpur Mathelo and 2^nd one is the Mehran computers at old bus stand Mirpur Mathelo. Both are away from our business point, 1^st is left side about 500 meters and 2^nd is right side about 600 meters far. Our location will be as a triangle size. We will make easy process and provide services to the customers as well as we will save every persons bio-data who come at our service / shop, as customer may come 2^nd time that he/she will get easy access of bio-data. Our company based on local area of Mirpur Mathelo city and the rural area of Taluka Mirpur Mathelo after this whole District Ghotki because the Mirpur Mathelo is the District Head Quarter of District Ghotki. Our customers are both male and female whose reside near our business or come at our business because these services are the need of all kind of peoples of the area. Our company computerized services will be depending on quality and affordable prices. Our company will be promoted by cables, internet, by customer’s word and inside & outside look of the company and office location. Our team members will be Owner / CEO, Computer Operator and Photo Copier Machine Operator. We have the experienced persons to provide the facility at once who have needs it and there is no delay to the customers work. We shall train job seekers from time to time as our business doesn’t suffer from any miss-happening in the absence of any employee. We shall plan and be careful for future change in technology and be in contact with technological business firms to avail the opportunity in advance in the market. We needed about Rs.550000- to start our business. Company expected to achieve

Sales in year 1.Rs. 490000-, 2.Rs. 612500- & 3.Rs.765625-

Profit before tax 1.Rs. 211200-, 2.Rs. 299350- & 3.Rs. 412493-

Profit after tax 1.Rs. 179520-, 2.Rs. 254447.5 & 3.Rs. 350619

If this business earns more than our expectation that we will continue this business otherwise we shall sell out to another party.

COMPANY DESCRIPTIONS

Our company is sole proprietorship based company. We will start our business related with the Information Technology and computerized services. Our company vision is to provide the facilities to easy access of the peoples of the area with government, non government, private industries and the institutions in the country and the outside of the country through internet. We market our products / services to the students, younger’s and also elders , who have need of preparing C.V , compose the notes, money transfer, paying utility bills, print out the photocopies of their relevant papers and easy load the balance throughout the mobile networks services all over the Pakistan, verification of CNICs, driving license, arm license, passports etc. Our services are very essential because day by day the ratio of younger’s, students increased and also all the facilities have been transferred to computerized systems in the world. Over all, ratio of computerized system also increased and everything being a computerized. We have the experienced persons to provide the facility at once who have needs it and there is no delay to the customers work. We can make easy process and provide easy services to the customers as well as we saved every persons bio-data who come at our service / shop, as he/she come 2^nd time he/she get easy access of bio-data. We don’t need of her/ his bio-data again, we print out the C.V, or any other information he/she required. We fulfill the online application and money transfer in a minute and also pay the utility bills. Our company achievements are the satisfaction of the customers of our services.

MARKETING ANALYSIS

Economics

Our company market is local area of Mirpur Mathelo city and the rural area of taluka Mirpur Mathelo (little villages and cities around the Mirpur Mathelo) after this whole District Ghotki because the Mirpur Mathelo is the District Head Quarter of District Ghotki. We have about 1/3 share of market of Mirpur Mathelo because our business in the mid city of Mirpur Mathelo at old market & sabzi mandi. There are many public schools near our location like as by named Modern Public Higher Secondary School, Cambridge Public Higher Secondary School, Atchison Public High School, Islamia Public School, Bhitai Public School, Shah Latif Public High School and other government & private Schools. Our business location is the interface of the city Mirpur Mathelo that is linked with Ice factory bypass bus stop Mirpur Mathelo. Outsider peoples left the conveyance at bypass and enter in the city by this root. There is a big demand of this business like our business computer composing, e-kiosks centre, money transfer, printing machine and easy load centre. This is a new business at this point of location but it will be grow up fastest through promotion and advertising the business products/services. The customers will move to this easy access point and enjoying it. Insha-Allah this business will be developed very soon like a rising star. There are many opportunities to grow up at this point; there is no any other company to facilitate the peoples like us near this location. There is no any direct competitor at this location, there are many indirect competitor like easy load shops only. There is no any business to money transfer, photo copier machine, computer composer at this venue. There are some difficulties to avail the place at this point to start the business because all the shops are booked already for some other business and offices. We have finance problem also to start the business. There is low marketing cost; this point is also promoted by itself because it is the interface point of city Mirpur Mathelo. It is the need of people to start up business at this point. Peoples have to go away for these facilities from this mid city to another point of city. The customers will come easily to our new business and slowly they trust and come & go with us. There is no matter to meet trained and skilled persons to our business. We shall purchase the latest products to provide services to customers of our business. We shall arrange the office at the main point as we have imaged. There is no high cost for production. Finance will be arranged / taken from the suppliers, friends, market on interest and the banks to start the business. We shall advertise our business through cable and other resources as we fit for our business. We shall arrange the latest technological computers, photo copier machine, printer, scanner etc to provide the services to customer easily.

Products / Services

At this place there is a more need of such business as computer composing, photo copier machine and e-kiosk service. We compose our C.V, applications, online application and other computer paper work and to print it. We also need of photo copier machine in our local are. It is a big benefit for us as our time will be saved to go away for such services. Money transfer is a best service, easy load service, verification of CNIC, Armed license, driving license and passport services are best for us. These services are best for us in our local area as we reach there smoothly and easily. Our services are very essential in the global and technological world for the local peoples of the area. Through these services it is very easy to reach the one end to another end. We will save the data of peoples as it don’t require again when the customer will come again to our business its problems solved in-future without wastage of time. Our services are depending upon the best behavior of our skilled and experienced human resources whose deliver the services to the customers.

Our company services listed below

C.V write

Full page composing

Photo copy

CNIC, Passport, Arm & Driving license verification

Utilities bills (NADRA kiosk)

Easy load (all companies)

Easy paisa (HBL, Mobicash, Telenor)

Online application

Other internet services like results and news etc

Customers

Our business customers are the young generation including the students, graduates; post graduates whose are seeking the jobs at any part of country by sending their C.V & online applications. They photo copy the documents and attach with the applications, admission forms. Our customer is every person who uses the mobile phone, paid the utility bills; need to verify the CNIC, Passport, Driving license & armed license, to transfer the money to their relatives or for business matter, have to easy load balance in his cell, have to need the every kind of prepaid cards. Our customers are both male and female whose reside near our business or come at our business because these services are the need of all kind of peoples of the area. Our services are not costly from others it is easy to meet the need of peoples without any loss. Our services are based on the latest and modern machines/equipments of the company.

COMPETITION AND COMPETITIVE ANALYSIS

Competition

There are two direct competitors before our business named 1^st is Computer World near Mukhtiarkar office Mirpur Mathelo and 2^nd one is the Mehran computers at old bus stand Mirpur Mathelo. Both are away from our business point, 1^st is left side about 500 meters and 2^nd is right side about 600 meters far. Our location will be as a triangle size. Both competitors are not in one row neither in one entrance but both have different entrance and angles of city Mirpur Mathelo. Some other persons were started business besides my competitors offices but they failed due to shortage of services and unskilled persons and bad behavior with customers. There are many other indirect competitors whose provide the utility bills paid service or easy load balance to mobiles only. Even every business has different business. Kiran Electronics deals with the service of utility bills paid, easy load balance and mobile cards only. We have learned that establish the business at different and another place of city where no any other is direct competitor. If we establish the business before any already running business that we may have about all services to meet the people requirements and have skilled and best behavior human staff with modern technology that provide the services to customers. We have advantage of mid place of the city and fair price of services and low cost of advertising. Our business point is the easy and reachable place to the peoples in every time. We have more advantage that we provide the about all the modern/technological services/facilities to peoples at one place. Our new business disadvantage is that we are new in this business and shall advertise it and remain honest with our business and don’t think to move elsewhere. We will convert these disadvantages into advantages with our honesty, hardworking, good thinking and our well & best services of the company to peoples who come at our business.

Competitive Analysis

Factors:-

Products: Our business is related with services only and our services may easily be availed by everybody which may be changed the environment.

Price: Our services charges depend upon the base of service as the customer needs it and some charges also paid by the company to our company not by the customers directly.

Quality: The purpose of starting the venture is to provide the quality services to the customers and also facilitate the customers to meet their needs. This is our core responsibility to maintain the quality.

Services: Our Company will provide the set of services to students, Youngers, elders and internet users to attract the market and achieving the gap services in the area.

Expertise: The company core competency lies on the excellent services to customers whose come to our venture.

Location: Our company location is old market Mirpur Mathelo. This area is hub of the city.

Appearance: Our business office will be well furnished and hanged out the sigh board outside the office premises.

Sales Method: Our services will be sold on the demand of the customer on cash.

Credit Policies: There is no any credit on our services; all services will be provided on cash.

Advertising: We shall advertise our services through cables and the services are also promotion of our business.

Importance to customers: There are the importance of the customers is quality services and easy facilitate them at the moment.

NICHE

At our business point old market Mirpur Mathelo we can easily establish our business. Our business location is the best and suitable place of the market where we can grow the business shortly and will not suffer from any trouble to cover the market. This location is itself promoted and advertised because it is the mid, main and interface point of the city. We shall save every data of every customer as we don’t need to cover / write that customers data again. It is best to us to save the bio-data & information of the students/peoples, if any customer call to provide the service according to his bio-data we can provide him service at its doorstep without any wastage of time.

STRATEGY AND PLANS

Our business will be forever and whole city will be covered in due time. All customers will see to our business and success. Our business will run with quality services to customers. We need some skilled persons to work in office; we need assets as computer, photo copier machine, printer, skinner, inventory, furniture & fixture, internet facility, mobiles for easy paisa and easy load and other utilities services. We need some portion of finance and good relation with customers. There is no any other environment affect our business except competitors. Our business will be sole proprietorship and all decisions will be taken by owner.

Overall strategy

We shall start business in the mid city and purchased furniture & fixture, office equipments from market on cash and credit and run the business with promotion as best qualities of services.

Strategy Elements

Our business relies on quality services, affordable price, customer satisfaction and no compromise on quality.

Goals & Objectives

Our business should be on top position and be highly renowned in the market. Our company objects are the quality services on affordable prices as customer come back again for another service to us. All people of the area may come to our business for best services. We shall try to satisfy our customers with our services as they themselves promote our business services in the market.

Tactics

Our company will be focused on quality services and affordable price as the customer satisfied and also business will be promoted with reliable resources like cable and other ways.

Value Proposition

Our business will enjoy the customer satisfaction and save the valuable time of customer.

Competitive Edge

Our business location is mid area of the city and it is the interface of city and affordable prices of services will be charge from the customer on quality service.

MARKETING STRATEGY

Our company internet and computerized services will be depending on quality and affordable prices, every person is our company customer. Our company will be promoted by cables, internet, by customer’s word and inside & outside look of the company and office location.

Positioning

Computer composing & e-kiosks centre is our business and named as AL-NOOR Computer composing & e-kiosks centre. It is a services based business. Our services will be depending on quality and affordable prices, every person is our company customer. Satisfied customer will be best promoter of our company. It is also advertised by the internet, cable, brochures in the market.

Pricing Strategy

S.no:	Product	Service charges Price RS.	Competitors Price RS.	Discounted price
1	C.V per page	15	15	-
2	Full page per page	20	20	-
3	Photo copy per page	3	3	-
4	CNIC, Passport, Arm & Driving license verification	100	100	-
5	Utilities bills (NADRA kiosk)	As per company rate	As per company rate	-
6	Easy load (all companies)	As per company rate	As per company rate	-
7	Easy paisa (HBL, Mobicash, Telenor)	As per company rate	As per company rate	-
8	Online application	50	50	-
9	Other internet services or results and news etc	20	20	-

Our company service charges will be in cash and there is no credit to customers. We shall try to satisfy the customers need as he want and demand. There is a same price of all services in respect of competitors because the every customer is not rich to bear it.

Promotion Strategy

As we start we shall advertise our business through cable, internet, social media, FM radio, brochures, logo design and visiting cards and also with best and quality services to customers. There is no high cost of advertising except FM Radio of the area. It will be promoted through family, friends and mouth words to peoples. Customer sees to us with apple eye and don’t go to another competitor of our business. Our company will be promoted by inside and outside look of the office as affixed outside the sign board prepared with technological. We shall save the bio data of the customers as we contact them as he come again for another service or we message forward him to get such facility from our business through wishing message. We shall spend money as it needed the promotion time to time.

Company Location

Our company will be located at mid city and main area of city @ old market MIRPUR MATHELO. It is opened 24/7. There are some shops available in big size as we set interior side good looking. There is no any security risk, customer feel comfortable and easy to avail the services at any time at this point. This is a good place for our business. There is parking space and easy to access place. The customers will like our business at this point if the business may be started here. Our competitors are located at various points but not near our business. There is little threat not a big threat at this venue due to indirect competition, now a day all competitors have advantage of this blank space of the area. If it is filled, the same will be tough time to existing business holders and direct competitors or indirect competitors.

Distribution Strategy

Our business services will be provided directly to customers in cash within office premises and by web or on call orders as the customer fit to it.

Marketing Programs

All the promotions and pricing decisions will be done by management in the market through our pricing, positioning, location and promotion strategies.

OPERATIONAL PLAN

The work will be divided in following categories,

1. Computer Composing,

2. Photo Laser Copier Machine &

3. E-Kiosk & Easy Paisa, Easy Load etc

The latest computer, printer, scanner, LED, Photo laser copier machine, Generator and cell phones for easy paisa & easy load will be purchased to make easy the customer and people of the area and also our business. Above job will be done by the employees, as the customer may arrive at the business office he will be treated with reverence and the services will be provided on spot as he want and demand without any wait. The customer will not be distress any trouble in our office. Eye break will be taken by the owner of business. Outside services will be managed by the owner of the business. Services will be provided on market rate, there will be no extra price charged from the customer in respect of any special service. There is no compromise on quality; it will be fully controlled system. All the customers’ services will be done by the owner. There is no any credit to customers and services will be provided on cash. The business will be promoted through cable, FM91 radio Ghotki and the word of mouth of the customers. Company office will be situating at old market Mirpur Mathelo on rent. Office will be about 180 feet in size. In case of loosing electricity, the generator will be available in any miss-happening of electricity.

MANAGEMENT PLAN SUMMARY

Owner/CEO

Computer operator photo copier machine operator

Owner/CEO

Owner/CEO may be well knowledge about I.T & Computer, Easy paisa & Easy load, NADRA E-kiosks. He will be responsible to handle all the matters of business. He will take orders and forward to concerned employee to fulfillment. He will do job as it is needed in absence of any employee.

Computer Operator

He may be well literate of I.T & Computer and work well with effectively and efficiency. He will be responsible to compose and fill the online all kinds of form or to seek or print out the information as the customer needed. He will give the service of NADRA e-kiosks and Easy paisa money transfer and emails of the customers and also business.

Photo Copier Machine Operator

He may be well literate of Photo Copier Machine and having skills about the photo copier machine and its problems. He will print out the duplicate copies of papers and give services of easy load to the customers.

There some job seekers will be trained as assistant of Computer Operator and Photo Copier Machine Operator; he will be given the daily payment for refreshment. If any employee leave the job suddenly without any information than the assistant of computer operator will take the position to maintain services of the business. Besides this he will be promoted for that job in the business office.

Personnel Plan

S. No:	Title of Job	Year 1	Year 2	Year 3
1	Owner / CEO	1. 15000	1. 20000	1. 25000
2	Computer Operator	1. 4000	1. 4400	1. 4840
3	Photo copier machine operator	1. 3000	1. 3300	1. 3630

RISKS AND MITIGATION PLAN

If any employee leave the job suddenly without any information than the assistant of computer operator or photo copier machine operator will take the position to maintain services of the business. Besides this he will be promoted for that job in the business office. We shall train job seekers from time to time as our business doesn’t suffer from any miss-happening in the absence of any employee. We shall plan and be careful for future change in technology and be in contact with technological business firms to avail the opportunity in advance in the market. We shall keep information about the competitors and quality service will be provided and be charged at market or reasonable price. Our business will go to save the money or do another business to cover any business loss.

FINANCIAL PLAN

Assumption
	Poor	Normal	Boom
Sales Growth	8%	25%	50%
	2014	2015	2016
Cost of Services Sold	10%	10%	10%
Direct Cost of Sales	0%	0%	0%
Production Payroll	10%	10%	10%
Marketing Expenses	2%	2%	2%
Entertainment	0%	10%	10%
Rent	0%	10%	10%
Travel	0%	5%	5%
Payroll Burden	0%	10%	10%
Utilities Expense	0%	10%	10%
Tax Rate	15%	15%	15%

		Al-Noor Computer Composing & e-Kiosk Centre
		Income Statement
		For the year 2014-16
Particulars		2014						2015						2016
		Poor		Normal		Boom		Poor		Normal		Boom		Poor		Normal		Boom
Revenue/ Sales	15%	325000	60%	490000	25%	670000	10%	406250	60%	612500	30%	837500	15%	507812.5	50%	765625	35%	1046875
Cost of Services Sold		32500		49000		67000		40625		61250		83750		50781.25		76562.5		104687.5
Other		0		0		0		0		0		0		0		0		0
Total Cost of Sales		32500		49000		67000		40625		61250		83750		50781.25		76562.5		104687.5
Gross Margin		292500		441000		603000		365625		551250		753750		457031.3		689063		942187.5
Gross Margin %		0.9		0.9		0.9		0.9		0.9		0.9		0.9		0.9		0.9
Operating Expenses
Marketing Expenses		6500		9800		13400		8125		12250		16750		10156.25		15312.5		20937.5
Entertainment		3000		3000		3000		3300		3300		3300		3630		3630		3630
Rent Expenses		60000		60000		60000		66000		66000		66000		72600		72600		72600
Travel Expenses		3000		3000		3000		3150		3150		3150		3307.5		3307.5		3307.5
Payroll Burden		84000		84000		84000		92400		92400		92400		101640		101640		101640
Utilities Expense		48000		48000		48000		52800		52800		52800		58080		58080		58080
Other
Total Operating Expenses		204500		207800		211400		225775		229900		234400		249413.8		254570		260195
EBITDA		88000		233200		391600		139850		321350		519350		207617.5		434493		681992.5
Depreciation		22000		22000		22000		22000		22000		22000		22000		22000		22000
EBIT		66000		211200		369600		117850		299350		497350		185617.5		412493		659992.5
Interest Expense		0		0		0		0		0		0		0		0		0
EBT		66000		211200		369600		117850		299350		497350		185617.5		412493		659992.5
Taxes		9900		31680		55440		17677.5		44902.5		74602.5		27842.63		61873.9		98998.88
Net Income		56100		179520		314160		100172.5		254447.5		422747.5		157774.9		350619		560993.6
Return on Sales		17.26%		36.64%		46.89%		24.66%		41.54%		50.48%		31.07%		45.80%		53.59%

Average

33.60%

38.89%

43.48%

Probability

194667

289510

395323

Depreciation

22000

Total

216667

311510

417323

Investing Activities

545000

Security deposit

95000

Inventory

230000

Machinary

190000

Furniture

30000

Loan to ABC & Co.

Increase in Investing Act.

FInancing Activities

550000

Own

550000

Bank Loan

Supplier loan

Increasing fin: activities

5000

Net income

56100

179520

314160

Net Cash Flow

61100

184520

319160

Begining Cash

Ending Cash