Report on
Zaraei Otaque Nara & Al-Noor Rice Mill
by. MUHAMMAD
MITHAL
Introduction
Zaraei Ootaque is established on 15th
April 2012 at Peerano Patan near Sikandar Abad Taluka Nara District Khairpur
approximately 82 Km away from Sukkur City on the right bank of Nara Canal. The
model Zaraei Ootaque was developed by Mr. Umair Nazeer student of Sukkur IBA
BBA-VIII, and he was further assisted by Sukkur IBA, especially by Mr. Nisar
Ahmed Siddiqui. It is being financed by Mian Nazeer Ahmed Malik father of Umair
Nazeer.
Zaraei Ootaque is covering different fields at same
time. It is working in cultivation of its own crop, financing other formers,
researching on seed production and development, and marketing other farmers’
production.
Zaraei Ootaque came into being because of following
factors:
Ø To
bring the revolution in agriculture by:
·
Changing thinking process
·
Educating people
·
Introducing modern Techniques of
cultivating
·
Research & Experiment
Ø To
help the farmers.
Ø To
grow the capacity of production/increase per acre yield.
Ø To
reduce unemployment.
Ø To
reduce political affects.
Ø To
remove intermediaries and to approach directly to local, national and
international market.
Ø To
make country food secure.
The land occupied by Zaraei Ootaque is 200 Acres
(83.33 Hectares) at Nara. Prince Mir Mehdi Raza Talpur leased this land area to
Zaraei Ootaque. Before leasing to Zaraei Ootaque this land was under forests
and was uncultivated.
From total area under cultivation 150 Acres is
irrigated by lifting machine from Nara Canal and rest 50 acres is cultivated
through Government Channel.
Main goal of Zaraei Ootaque lies on the development
of Agricultural sector. Zaraei Ootaque is struggling in modernizing agriculture
from traditional practices. It is providing consultancy services to farmers
those who registered with Zaraei Ootaque.
Zaraei Ootaque is planned to be introduced overall
in Sindh. Initailly its head office is planned to be opened at Rohri, because
it is centre point. They also have planned to open franchises at Sanghar and
Nawabshah.
Main
Crops Cultivated
Zaraei Ootaque works in cultivating following food
and fiber crops.
|
Food Crops
|
Fiber Crops
|
|
Wheat & Rice
|
Cotton & Sugarcane
|
|
Brinjal, Bitter Gourd, Carrots,
Ladyfinger, Bottle Gourd, Radish, Garlic etc…
|
All of crops except sugarcane is cultivated at
Zaraei Ootaque and Sugarcane is cultivated by them on 30 Acres in Ranipur.
Zaraei
Ootaque product, services and Process
Zaraei Ootaque deals in following fields:
Ø Growing
Crops (Wheat, Rice & Vegetable)
Ø Consultancy
Services
Ø Research
& Experiment on Seeds and crops.
Ø Seeds,
Fertilizers, Pesticides and Fuel (All types available in local market)
Growing
Crops
Zaraei Ootaque focuses specially on growing Rice,
Wheat & Cotton in a well structured format of cultivation, which differs
from traditional cultivation done in Sindh.
Wheat
Zaraei Ootaque following steps to get maximum
output.
·
They plough deeply.
(Five times tillage).
·
Land is leveled with Laser Land Leveler.
·
Give first water to the
land according after checking moisture of land.
·
Sow different types of
seeds according to check which seed gives better output.
·
Planting must be
finished before Nov. 30 to obtain maximum yield.
·
Second time land should
be irrigated 40 days after sowing.
·
Along with water
Nitrogenous and Phosphoric fertilizers should be used in a ratio after
measuring PH (Potential Hydrogen). Potassium fertilizer must be used if wheat
is planted after rice or sugarcane.
·
Weeds must be destroyed
by using chemical pesticides if any harmful disease found.
·
Third time land is
irrigated when grain is raw in the corn.
·
Harvesting should be
done according to the crop ripening. Usually harvesting is done in March-April.
·
They get 2 Tons yield
per Acre.
·
Expenses per acre are
32000 PKR
Rice
·
Land is deeply ploughed (Four Times to
get better results).
·
Build levees of 10 by 10 feet to grow
seed.
·
Seedling is done in Before 15th
may to achieve maximum yield.
·
Mulching is done and land is flooded and
approximately 2 inch water level is kept.
·
Best seed (Hybrid 6) is chosen and sown
in land and after 1 month, half grown plants are shifted and planted to new
prepared land (by laser Leveler).
·
To keep rice healthy fertilizer (Zinc)
is applied.
·
When the rice is mature after 120 days
the water is drained from the fields.
·
Rice is harvested through combine
machine.
·
Average yield per acre is 3.5 to 4 tons.
·
Total expense per acre is 22000 PKR.
Land at every step irrigated according to fields’
need and atmospheric moisture.
Cotton
·
In spring, the acreage
is cleared for planting soon after wheat.
·
The land is ploughed 4
times, leveled with Laser Land Leveler and build levees.
·
Seed (Seed type 333
VIP) is sown and irrigated.
·
Seedling is done before
15th May to get better results.
·
Firstly, DAP is used 2
bags per acre.
·
After applying needed
water fertilizers (Nitrogen) is utilized.
·
With good soil moisture
and warm temperature at planting, seedlings usually emerge five to seven days
after planting. Approximately six
weeks after seedlings appear, "squares," or flower buds, begin to
form. The buds mature for three
weeks and then blossom into creamy yellow flowers, which turn pink, then red,
and then fall off just three days after blossoming. After the flower falls
away, a tiny ovary is left on the cotton plant.
Pesticides
and other chemicals are sprayed if any hazard to crop appears.
·
When crop is fully prepared, is
harvested (No any technology is used.
·
Average 2 tons yield per acre
·
50,000 per acre is expense.
Consultancy
Services
Expert farmers and field workers are employed for
registered farmers’ consultancy. The consultancy is provided to enhance production
capacity, minimizing expenses, to use technology and modern methods of
cultivation.
Research
& Experiment
As at Zaraei Ootaque different seed varieties are
applied, so in this way they experiment the seed production per hectare.
Maximum crop producing seed is sent to the market.
Initially seed were brought there from Punjab, but
nowadays they are developing their own seeds at Shoaib Seed Corporation (SSC)
after passing grains from different process on machines. Currently they are
only working to develop seeds of Wheat and Cotton crops.
Inputs
Zaraei Ootaque facilitates to its registered member
by providing variety of Inputs like seeds, fertilizers, pesticides and
maintenance facilities as per need/demand at somehow smaller amount than the
local vendors.
Seeds which Zaraei Ootaque is providing to members
are developed by them at Shoaib Seed Corporation. Fertilizers and Pesticides
are brought from different local, national and multinational companies.
Zaraei
Ootaque also facilitates the farmers by providing fuel and machinery
maintenance at no extra cost and no interest at all.
Total Man Force
Total staff engage with Zaraei Ootaque consists of 25 trained farmers and one field officer. Who work on the fields of Zaraei Ootaque and also provide consultancy to its members by visiting their fields.
Complete
Supply Chain of Zaraei Ootaque
Zaraei Ootaque produces products (Rice, Wheat,
Cotton, Vegetables & Seeds) itself, receives products from registered
members (In this case it is mandatory upon every loan receiver that he must
sell his production to Zaraei Ootaque) and also from Shoaib Seed Corporation.
Also Zaraei Ootaque use to purchase Fertilizers & Pesticides from
manufacturing industries and wholesalers and sell it at affordable price to
farmers.
Brands
of Zaraei Ootaque
Zaraei Ootaque has particular brands that have good
local market share are as under:
|
Wheat
|
Cotton
|
|
1.
TD-1
2.
Sahar
3.
Shafique
4.
Ab. Sattar
|
1.
BT 886
2.
VIP 333
3.
 Z 33 (Non BT)
4.
CIM-496
|
Marketing
Activities
Zaraei Ootaque is involved in direct market &
interactive marketing, and applies pull approach to influence customer. Zaraei Ootaque arranged different kinds of
seminars on agricultural activities to attract farmers to introduce new
methodologies of farming land. They have developed face book page to convey
their message and advertise their brands.
Financials
According to Mian Nazeer Ahmed the owner and CEO of
Zaraei Ootaque, totally 35 million Rupees have been invested in Zarae Ootaque
since it started. He said that Zaraei Ootaque earns revenue by providing loans
to farmers at small interest, cultivating crops and purchasing & selling of
other farmers’ production. Last season earned 1.8 Million rupees after
deducting all expenses.
Remunerations
Zaraei Ootaque pays its farmers on their services
half share of profit generated by the help of them.
Traditional
Farming V/s Zaraei Ootaque
Zaraei Ootaque is one of the comprehensive modern
farms that totally engage with agriculture sector. The farm is being differed their self to
others by following standards given as under:
1. Checking
the Moisture of Land Before Cultivating
2. Utilization
of verified Seeds by the advice of Experts
3. Using
modern Machinery
4. Proper
planning before harvesting
5. Manage
all the resource with effective manners
6. Controlled
pest utilization for the insects and other harmful diseases
7. Recommended
pesticide and Fertilizer are used
8. Research
and Experiments on crop
9. Provides
the consultancy to small and uneducated farmers
10. Provides
the Input facility to their registered members
11. It
helps the farmers to sell their products with handsome amount
12. After
cultivation of land their routine Check and balance may observed by the field
officer.
Observations
1. Ordinary
and traditional water providing methods
2. More
than two hundred acres cultivated area and only one tube well that is much time
consuming method
3. Direct
and open electricity provide to tube well from transformer and the lines were
naked which is harmful
4. Centre
is located in the corner of fields and it is too far from cultivated areas.
5. The
land is near to forest but no precautionary measures taken by Zaraei Ootaque
6. There
is no any equipment that is used for the emergency time
7. The
land is near to Nara canal there may be the risk of Snake and other dangerous
insects so and no any medicine and other facility available there.
8. No
any instructions are being written and posted anywhere at Zaraei Ootaque
9. Zaraei
Ootaque is located at rural area that is away from Sukkur more than 80 Km. and
no any other immediate facilities available in the rainy days.
10. Tube
Well that is being used for water facility is being observed outdated
11. No
proper dressing code use for the employees and Labor that made it to look like
traditional one.
12. No formal record keeping is method observed
Recommendations
and Suggestions
1. Solar
system is one of the best solution for the shortage of Light, where the Zaraei
Ootaque is paying heavy electricity Bills.
2. Computerized
methods should be used for the Zaraei Ootaque and its members.
3. Demarcation
of individual farmers should be visible.
4. Formal
chart of the area of Zaraei Ootaque must be posted at central visiting point.
5. Precautionary
broachers should be providing to the visitors.
6. Assigned
vehicles for Zaraei Ootaque must be named with organization.
Al-Noor Rice Mill
Introduction
Rice is a staple food for a large
part of the world's human population, especially in tropical Latin America, and
East, South and Southeast Asia, making it the second-most consumed cereal
grain. Rice provides more than one fifth of the calories consumed worldwide by
humans. Sameas whole world Pakistan is also largest rice consuming country,
Pakistan is 4th largest rice producing country and it is second-most
consumable cereal.
Paddy in its raw form cannot be consumed by human
beings. It needs to be suitably processed for obtaining rice. Milling is a
fundamental step in post-production of rice. The basic objective of a rice
milling system is to remove the husk and the bran layers, and produce edible,
white rice that is sufficiently milled and free of impurities.
Likewise Al-Noor Rice Mill does the task of cleaning
paddy. Al-Noor rice Mill is located at
Arain near Airport road Sukkur. It is owned by Mr. Noor Muhammad Bhutto. Mr.
Bhutto is oldest player of rice marketers, he has been working with rice crop
since 1975, and he established Mill in 1993. It is still not registered by
Government. Al-Noor currently plays significant role in rice milling and its
processed rice goes for export too.
Al-Noor rice mill is one of the oldest mill Sukkur
regions, mill is composed of two major units and the machinery of mill is
designed & made in china and assemble in Pakistan. The following standards
are differentiating mill from others.
1. Mill
is located near to main national Highway
2. Mill
has very largest capacity to store inventory
3. Fast
processing units are installed
4. Experience
and expert mill operators are employed
5. Transportation
facility available for the farmers and other vendors
6. Bags
sewing technology available
7. Digital
measurement tools installed
8. No
intermediary concept
9. Staff
available twenty four hours on mill that provide the quick service to the
customers.
Rice
Mill Structure
It is planted on the area of 2.5 Acre. It has two
plants working on rice whitening. One is run by owner himself and other is
rented to Mudasir Hussain and Sri Chand. It also contains two offices, four
godowns, one labor room to let labors get relaxed when he is tired of working.
Human
Resource
Al-Noor Rice Mill has 6 labors on permanent basis
and 15 people are working on contract basis. The payment pattern is as under:
Permanent
Employees are paid 15,000 to 20,000 a month.
Contract
Employees are paid on the basis their work. To fill or empty
each truck they are provided 1200 PKR, 3 rupees to empty sacks and dry rice,
and 2.5 to refill the sack. So, approximately in seasons they earn 3000 to 4000
PKR a day and in off season they earn 200 PKR.
Process
of Rice Milling
At rice mill paddy is passed through eight steps to
be white rice the steps are as under:
Drying
Rice is dried before starting any milling due to
moisture in it. Rice is kept maximum for two day to get dried.
Elevator
Firstly paddy in its raw form put together before
elevators, which takes rice to move further for other process, it works as a
lifter.
China
Guarder
China Guarder receives rice through elevator and
crushes the paddy to remove husk from rice. This is the process where rice also
get broken into small pieces.
Separator
It is the machine which separate rice from husk and
also remaining paddy from rice. It moves rice forward and paddy and husk are
moved back. It also works as first polisher of Rice.
SM-18
Rice Whitener
It is another machine works to polish the rice. At
Al-Noor rice mill there were 3 to 4 SM-18 whitener. When rice is passed from
separator, rice is kept for half an hour in open air to get cooled. After
getting cooled again with another elevator it is lifted to SM-18 whiteners.
First whitener polishes it little bit and sends it other whitener for further
polishing process. Through this process bran layer is separated from rice.
NF-14
Rice Whiteners for whitening the
rice and making it look more cleaner
Water Polishers/Silky
Polish of rice by using a touch of
water giving the rice grains a silky/pearl look.
Rotary Shifter:
To separate all broken grains from the
milled/re-processed rice. At Al-Noor Rice Mill, rice was separated into three
categories full length rice, half rice and totally broken rice.
Packing
At Al-Noor Rice Mill polished and
whitened rice is packed into two types sacks. One sack packed of almost 20 kg
weight and other was packed of 50 kg weight.
Types of Rice
Al-Noor Rice Mill is working or
processing on four kinds of rice.
1. Super
Kernel
2. Russi
3. IRRI-6
4. IRRI-9
IRRI (International Rice Research Institute)
actually is an institute which conducts researches on different types of rice
and also introduces hybrid rice in the markets. These IRRI-6 and IRRI-9 are
also its products.
At Al-Noor Rice Mills rice and it’s by products
which are obtained from paddy are as under:
|
Type of Rice
|
Total Weight
|
Full Rice
|
Broken Rice
|
Husk
|
Bran Layer
|
|
Super
Kernel
|
40kg
|
21-23 kg
|
6 kg
|
5 to 8 kg
|
3.5 kg
|
|
Russi
|
40kg
|
20-22 kg
|
6-7 kg
|
5-8 kg
|
4 kg
|
|
IRRI-6
|
40kg
|
20 kg
|
6-7 kg
|
5-8 kg
|
4-5 kg
|
|
IRRI-9
|
40kg
|
20 kg
|
6-7 kg
|
5-8 kg
|
4-5kg
|
Pricing
Pricing is set on the basis of quality and quantity
of rice. The chart of price is shown under:
|
Name of product
|
Weight
|
Price of paddy purchase
|
Price Full Rice
|
Price of Half Price
|
|
Super Kernel
|
40
|
2100-2300
|
4500
|
2500
|
|
IRRI-6
|
40
|
700-900
|
1500 – 1700
|
850
|
|
IRRI-9
|
40
|
700-900
|
1500-1700
|
850
|
|
Russi
|
40
|
1600-1700
|
3000-3200
|
1500
|
While purchasing paddy, if someone is not paying for
sacks he is charged 1kg deduction on each 40 kg. The bran and husk is also sold
by Al-Noor. Bran is sold on 700 to 750 rupees per 40kg sack. Husk is sold at
different price, full donkey cart of husk is charged at 750 and per 40kg costs
115 rupees on Al-Noor.
Al-Noor Rice Mill also charges on the processing of
rice from people who come to get their rice whitened. All of the categories of
rice are charged at same price of 47 rupees/40kg in processing.
Supply Chain
Supply for Al-Noor is mostly come from farmers’
side, rest of the suppliers
Investment
& Revenue
Al-Noor Rice Mill in seasons process approximately
3,200 tons in season and approximately whole the year it process about 8,760
tons.
Contract Enforcement
There should be some
rules and regulation to favor labors. The contract must be done between Mill
owners and labors for particular time period to secure job of employees.
Observations
1- Mill
is not register with Government agencies
2- Employees
of mill are not insured of Job
3- EOBI
facility not available to mill staff
4- Electricity
wires are open
5- Mill’s
all processing units are not modern, advancement in technology is needed.
6- Mill
is located in urban area and the wastage may create problems for population
around it.
7- No
environmental protocols followed by mill and its owner
8- Employee
safety and security tools are missing
9- Fire
extinguished are not installed
10- Record’s are not properly managed
11- Machines
working in openly there was no any cover that protect machines from various
mishaps and also protect people from accidents.
12- No
formal written Instruction were posted on machine and other precautions
13- Mill
employees do not use to wear the safety helmet and short resistant dress during
the working hours.
Recommendations and Suggestions
1. De-hydration
process should be adopted
2. From
Electricity mill should move to solar energy which is cost efficient and
effective for the mill.
3. During
the working hours mill labor should need to use the mask from dust.
4. Mill
may fully cover with green steel net that stop the dust to induce the air that
will keep outer atmosphere healthy.
5. Digital
and automatic motors should be installed in mill that enhances the efficiency.
No comments:
Post a Comment