COMPETITIVE ANALYSIS

Factors:-

¨      Products

Our business is related with services only and our services may easily be availed by everybody which may be changed the environment.

¨      Price:

Our services charges depend upon the base of service as the customer needs it and some charges also paid by the company to our company not by the customers directly.

¨      Quality:

The purpose of starting the venture is to provide the quality services to the customers and           also facilitate the customers to meet their needs. This is our core responsibility to maintain the quality.

¨      Services:

Our company will provide the set of services to students, youngers, elders and internet users to attract the market and achieving the gap services in the area.

¨      Expertise:

The company core competency lies on the excellent services to customers whose come to our venture.

¨      Location:

Our company location is old market Mirpur Mathelo. This area is hub of the city.

¨      Appearance:

Our business office will be well furnished and hanged out the sigh board outside the office permises.

¨      Sales Method:

Our services will be sold on the demand of the customer on cash.

¨      Credit Policies:

There is no any credit on our services; all services will be provided on cash.

¨      Advertising:

We shall advertise our services through cables and the services are also promotion of our business.

¨      Importance to customers:

There are the importance of the customers is quality services and easy faciliatate them at the moment.

Competition  

There are two direct competitors before our business named 1^st is Computer World near mukhtiarkar office Mirpur Mathelo and 2^nd one is the Mehran computers at old bus stand Mirpur Mathelo. Both are away from our business point, 1^st is left side about 500 meters and 2^nd is right side about 600 meters far. Our location will be as a triangle size.

Both competitors are not in one row neither in one entrance but both have different entrance and angles of city Mirpur Mathelo. Some other persons were started business besides my competitors offices but they failed due to shortage of services and unskilled persons and bad behavior with customers. There are many other indirect competitors whose provide the utility bills paid service or easy load balance to mobiles only. Even every business has different business. Kiran Electronics deals with the service of utility bills paid, easy load balance and mobile cards only.

We have learned that establish the business at different and another place of city where no any other is direct competitor. If we establish the business before any already running business that we may have about all services to meet the people requirements and have skilled and best behavior human staff with modern technology that provide the services to customers.

We have advantage of mid place of the city and fair price of services and low cost of advertising. Our business point is the easy and reachable place to the peoples in every time. We have more advantage that we provide the about all the modern/technological services/facilities to peoples at one place. Our new business disadvantage is that we are new in this business and shall advertise it and remain honest with our business and don’t think to move elsewhere. We will convert these disadvantages into advantages with our honesty, hardworking, good thinking and our well & best services of the company to peoples who come at our business.