ALNOOR COMPUTER COMPOSING & E-KIOSKS
2.3
MARKETING ANALYSIS
2.3.1 Economics
Our company market is local area
of Mirpur Mathelo city and the rural area of taluka Mirpur Mathelo (little
villages and cities around the Mirpur Mathelo) after this whole District Ghotki
because the Mirpur Mathelo is the District Head Quarter of District Ghotki.
We have about 1/3 share of market
of Mirpur Mathelo because our business in the mid city of Mirpur Mathelo at old market & sabzi
mandi. There are many public schools near our location like as by named Modern Public
Higher Secondary
School, Cambridge Public Higher
Secondary School, Atchison Public
High School, Islamia
Public School, Bhitai
Public School, Shah Latif Public High School
and other government & private Schools. Our business location is the
interface of the city Mirpur Mathelo that is linked with Ice factory bypass bus
stop Mirpur Mathelo. Out sider peoples left the conveyance at bypass and enter
in the city by this root.
There is a big demand of this
business like our business computer composing, e-kiosks centre, money transfer,
printing machine and easy load centre.
This is a new business at this
point of location but it will be grow up fastest through promotion and
advertising the business products/services. The customers will move to this
easy access point and enjoying it. Insha Allah this business will be developed
very soon like a rising star.
There are many opportunities to
grow up at this point; there is no any other company to facilitate the peoples
like us near this location. There is no any direct competitor at this location,
there are many indirect competitor like easy load shops only. There is no any
business to money transfer, photo copier machine, computer composer at this
venue.
There are some difficulties to
avail the place at this point to start the business because all the shops are
booked already for some other business and offices. We have finance problem
also to start the business. There is low marketing cost; this point is also
promoted by itself because it is the interface point of city Mirpur Mathelo. It
is the need of people to start up business at this point. Peoples have to go
away for these facilities from this mid city to another point of city
The customers will come easily to
our new business and slowly they trust and come & go with us. There is no
matter to meet trained and skilled persons to our business. We shall purchase
the latest products to provide services to customers of our business.
We shall arrange the office at
the main point as we have imaged. There is no high cost for production. Finance
will be arranged / taken from the suppliers, friends, market on interest and
the banks to start the business. We shall advertise our business through cable
and other resources as we fit for our business.
We shall arrange the latest technological computers, photo copier
machine, printer, scanner etc to provide the services to customer easily.
At this place there is a more
need of such business as computer composing, photo copier machine and e-kiosk
service. We compose our C.V, applications, online application and other
computer paper work and to print it. We also need of photo copier machine in
our local are. It is a big benefit for us as our time will be saved to go away
for such services. Money transfer is a best service, easy load service, verification
of CNIC, Armed license, driving license and passport services are best for us.
These services are best for us in our local area as we reach there smoothly and
easily.
Our services are very essential
in the global and technological world for the local peoples of the area.
Through these services it is very easy to reach the one end to another end. We
will save the data of peoples as it don’t require again when the customer will
come again to our business its problems solved in-future without wastage of
time.
Our services are depending upon
the best behavior of our skilled and experienced human resources whose deliver
the services to the customers.
2.3.3 Customers
Our business customers are the
young generation including the students, graduates; post graduates whose are
seeking the jobs at any part of country by sending their C.V & online
applications. They photo copy the documents and attach with the applications,
admission forms.
Our customer is every person who uses
the mobile phone, paid the utility bills; need to verify the CNIC, Passport,
Driving license & armed license, to transfer the money to their relatives
or for business matter, have to easy load balance in his cell, have to need the
every kind of prepaid cards.
Our customers are both male and
female whose reside near our business or come at our business because these
services are the need of all kind of peoples of the area.
Our services are not costly from
others it is easy to meet the need of peoples without any loss. Our services
are based on the latest and modern machines/equipments of the company.
2.3.4
Competition analysis
There are two direct competitors
before our business named 1st is Computer World
near mukhtiarkar office Mirpur Mathelo and 2nd one is the Mehran computers at old bus stand Mirpur Mathelo. Both are away from our
business point, 1st is left side about 500 meters and 2nd
is right side about 600 meters far. Our location will be as a triangle size.
Both competitors are not in one
row neither in one entrance but both have different entrance and angles of city
Mirpur Mathelo. Some other persons were started business besides my competitors
offices but they failed due to shortage of services and unskilled persons and
bad behavior with customers. There are many other indirect competitors whose
provide the utility bills paid service or easy load balance to mobiles only.
Even every business has different business. Kiran Electronics
deals with the service of utility bills paid, easy load balance and
mobile cards only.
We have learned that establish
the business at different and another place of city where no any other is
direct competitor. If we establish the business before any already running
business that we may have about all services to meet the people requirements
and have skilled and best behavior human staff with modern technology that
provide the services to customers.
We have advantage of mid place of
the city and fair price of services and low cost of advertising. Our business
point is the easy and reachable place to the peoples in every time. We have
more advantage that we provide the about all the modern/technological
services/facilities to peoples at one place. Our new business disadvantage is
that we are new in this business and shall advertise it and remain honest with
our business and don’t think to move elsewhere. We will convert these
disadvantages into advantages with our honesty, hardworking, good thinking and
our well & best services of the company to peoples who come at our
business.
2.3.5
Niche
At our business point old market
Mirpur Mathelo we can easily establish our business. Our business location is
the best and suitable place of the market where we can grow the business
shortly and will not suffer from any trouble to cover the market. This location
is itself promoted and advertised because it is the mid, main and interface
point of the city.
We shall save every data of every
customer as we don’t need to cover / write that customers data again. It is
best to us to save the biodata & information of the students/peoples, if
any customer call to provide the service according to his bio-data we can
provide him service at its doorstep without any wastage of time.
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