Wednesday, November 6, 2013

Marketing Mix: From 7 Ps to 7 Cs

Marketing Mix: From 7 Ps to 7 Cs (customer’s point of view)


1. Product: Customer Choice
2. Place: Convenience
3. Price: Cost (to the customer) 

4. Promotion: Communication
5. People: Consideration
6. Process: Consistency
7. Physical Evidence: Circumstances

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