Sukkur Institute of Business Administration
Merit- Quality- Excellence
Business Plan
Al-Noor Computer Composing & e-Kiosks Centre
Name : Muhammad Mithal Panhwar
Program :
EDP-II
Contact
no :
0333-7123012
Email
ID :
panhwar2005@gmail.com
Address :
Village Abdul Rehman Panhwar near Bypass Ice
Factory Mirpur
Mathelo District Ghotki Sindh
Submitted to : Farooque Ahmed Memon
Company Descriptions
Our company is sole
proprietorship based company. We will start our business related with the
Information Technology and computerized services. Our company vision is to
provide the facilities to easy access of the peoples of the area with
government, non government, private industries and the institutions in the
country and the outside of the country through internet.
We market our products / services
to the students, younger’s and also elders , who have need of preparing C.V , compose the notes, money transfer, paying utility bills, print out the
photocopies of their relevant papers and easy load the balance throughout the
mobile networks services all over the Pakistan, verification of CNICs, driving
license, arm license, passports etc.
Our services are very essential
because day by day the ratio of younger’s, students increased and also all the
facilities have been transferred to computerized systems in the world.
Over all, ratio of computerized
system also increased and everything being a computerized.
We have the experienced persons
to provide the facility at once who have needs it and there is no delay to the
customers work. We can make easy process and provide easy services to the
customers as well as we saved every persons bio-data who come at our service / shop, as he/she come 2nd
time he/she get easy access of bio-data.
We don’t need of her/ his bio-data again, we print out the C.V, or any other
information he/she required. We fulfill the online application and money transfer
in a minute and also pay the utility bills.
Our company achievements are the
satisfaction of the customers of our services.
2.3 MARKETING ANALYSIS
2.3.1 Economics
Our company market is local area
of Mirpur Mathelo city and the rural area of taluka Mirpur Mathelo (little
villages and cities around the Mirpur Mathelo) after this whole District Ghotki
because the Mirpur Mathelo is the District Head Quarter of District Ghotki. We
have about 1/3 share of market of Mirpur Mathelo because our business in the
mid city of Mirpur Mathelo
at old market & sabzi mandi. There are many public schools near our
location like as by named Modern Public Higher
Secondary School, Cambridge Public
Higher Secondary
School, Atchison Public High School,
Islamia Public
School, Bhitai Public School, Shah Latif Public High School
and other government & private Schools. Our business location is the
interface of the city Mirpur Mathelo that is linked with Ice factory bypass bus
stop Mirpur Mathelo. Outsider peoples left the conveyance at bypass and enter
in the city by this root. There is a big demand of this business like our
business computer composing, e-kiosks centre, money transfer, printing machine
and easy load centre. This is a new business at this point of location but it
will be grow up fastest through promotion and advertising the business
products/services. The customers will move to this easy access point and
enjoying it. Insha-Allah this business will be developed very soon like a
rising star. There are many opportunities to grow up at this point; there is no
any other company to facilitate the peoples like us near this location. There
is no any direct competitor at this location, there are many indirect
competitor like easy load shops only. There is no any business to money
transfer, photo copier machine, computer composer at this venue. There are some
difficulties to avail the place at this point to start the business because all
the shops are booked already for some other business and offices. We have
finance problem also to start the business. There is low marketing cost; this
point is also promoted by itself because it is the interface point of city
Mirpur Mathelo. It is the need of people to start up business at this point.
Peoples have to go away for these facilities from this mid city to another
point of city. The customers will come easily to our new business and slowly
they trust and come & go with us. There is no matter to meet trained and
skilled persons to our business. We shall purchase the latest products to
provide services to customers of our business. We shall arrange the office at
the main point as we have imaged. There is no high cost for production. Finance
will be arranged / taken from the suppliers, friends, market on interest and
the banks to start the business. We shall advertise our business through cable
and other resources as we fit for our business.
We shall arrange the latest technological computers, photo copier
machine, printer, scanner etc to provide the services to customer easily.
2.3.1
Products and / or Services
At this place there is a more
need of such business as computer composing, photo copier machine and e-kiosk
service. We compose our C.V, applications, online application and other
computer paper work and to print it. We also need of photo copier machine in
our local are. It is a big benefit for us as our time will be saved to go away
for such services. Money transfer is a best service, easy load service, verification
of CNIC, Armed license, driving license and passport services are best for us.
These services are best for us in our local area as we reach there smoothly and
easily. Our services are very essential in the global and technological world
for the local peoples of the area. Through these services it is very easy to
reach the one end to another end. We will save the data of peoples as it don’t require
again when the customer will come again to our business its problems solved
in-future without wastage of time. Our services are depending upon the best
behavior of our skilled and experienced human resources whose deliver the
services to the customers.
Our company services listed below
C.V per page
|
Full page per page
|
Photo copy per page
|
CNIC, Passport, Arm & Driving
license verification
|
Utilities bills (NADRA kiosk)
|
Easy load (all
companies)
|
Easy
paisa (HBL, Mobicash, Telenor)
|
Online application
|
Other internet services like
results and news etc
|
2.3.2
Customers
Our business customers are the
young generation including the students, graduates; post graduates whose are
seeking the jobs at any part of country by sending their C.V & online
applications. They photo copy the documents and attach with the applications,
admission forms. Our customer is every person who uses the mobile phone, paid
the utility bills; need to verify the CNIC, Passport, Driving license & armed
license, to transfer the money to their relatives or for business matter, have
to easy load balance in his cell, have to need the every kind of prepaid cards.
Our customers are both male and female whose reside near our business or come
at our business because these services are the need of all kind of peoples of
the area. Our services are not costly from others it is easy to meet the need
of peoples without any loss. Our services are based on the latest and modern
machines/equipments of the company.
2.3.3
Competition
and competitive analysis
Competition
There are two direct competitors
before our business named 1st is Computer World
near Mukhtiarkar office Mirpur Mathelo and 2nd one is the Mehran computers at old bus stand Mirpur Mathelo. Both are away from our
business point, 1st is left side about 500 meters and 2nd
is right side about 600 meters far. Our location will be as a triangle size. Both
competitors are not in one row neither in one entrance but both have different
entrance and angles of city Mirpur Mathelo. Some other persons were started
business besides my competitors offices but they failed due to shortage of
services and unskilled persons and bad behavior with customers. There are many
other indirect competitors whose provide the utility bills paid service or easy
load balance to mobiles only. Even every business has different business. Kiran Electronics deals with the service of utility bills
paid, easy load balance and mobile cards only. We have learned that establish
the business at different and another place of city where no any other is
direct competitor. If we establish the business before any already running
business that we may have about all services to meet the people requirements
and have skilled and best behavior human staff with modern technology that provide
the services to customers. We have advantage of mid place of the city and fair
price of services and low cost of advertising. Our business point is the easy
and reachable place to the peoples in every time. We have more advantage that
we provide the about all the modern/technological services/facilities to
peoples at one place. Our new business disadvantage is that we are new in this
business and shall advertise it and remain honest with our business and don’t think
to move elsewhere. We will convert these disadvantages into advantages with our
honesty, hardworking, good thinking and our well & best services of the
company to peoples who come at our business.
COMPETITIVE ANALYSIS
Factors:-
Products
Our business is related with
services only and our services may easily be availed by everybody which may be
changed the environment.
Price:
Our services charges depend upon
the base of service as the customer needs it and some charges also paid by the
company to our company not by the customers directly.
Quality:
The purpose of starting the
venture is to provide the quality services to the customers and also facilitate
the customers to meet their needs. This is our core responsibility to maintain
the quality.
Services:
Our company will provide the set
of services to students, younger’s, elders and internet users to attract the
market and achieving the gap services in the area.
Expertise:
The company core competency lies
on the excellent services to customers whose come to our venture.
Location:
Our company location is old market Mirpur Mathelo. This area is hub of
the city.
Appearance:
Our business office will be well furnished and hanged out the sigh board
outside the office premises.
Sales Method:
Our services will be sold on the demand of the customer on cash.
Credit Policies:
There is no any credit on our services; all services will be provided on
cash.
Advertising:
We shall advertise our services
through cables and the services are also promotion of our business.
Importance to customers:
There are the importance of the
customers is quality services and easy facilitate them at the moment.
2.3.4
Niche
At our business point old market
Mirpur Mathelo we can easily establish our business. Our business location is
the best and suitable place of the market where we can grow the business
shortly and will not suffer from any trouble to cover the market. This location
is itself promoted and advertised because it is the mid, main and interface
point of the city. We shall save every data of every customer as we don’t need
to cover / write that customers data again. It is best to us to save the
biodata & information of the students/peoples, if any customer call to
provide the service according to his bio-data we can provide him service at its
doorstep without any wastage of time.
3.
Strategy and Plans
Our business will be forever and
whole city will be covered in due time. All customers will see to our business
and success. Our business will run with quality services to customers. We need
some skilled persons to work in office; we need assets as computer, photo
copier machine, printer, skinner, inventory, furniture & fixture, internet
facility, mobiles for easy paisa and easy load and other utilities services. We
need some portion of finance and good relation with customers. There is no any
other environment affect our business except competitors. Our business will be
sole proprietorship and all decisions will be taken by owner.
3.1
Overall strategy
We shall start business in the
mid city and purchased furniture &
fixture, office equipments from market on cash and credit and run the business
with promotion as best qualities of services.
3.1.1
Strategy Elements
Our business relies on quality
services, affordable price, customer satisfaction and no compromise on quality.
3.1.2 Goals & Objectives
Our business should be on top
position and be highly renowned in the market. Our company objects are the
quality services on affordable prices as customer come back again for another
service to us. All people of the area may come to our business for best services. We shall try to satisfy our
customers with our services as they themselves promote our business services in
the market.
3.1.3
Tactics
Our company will be focused on
quality services and affordable price as the customer satisfied and also
business will be promoted with reliable resources like cable and other ways.
3.1.5 Value Proposition
Our business will enjoy the
customer satisfaction and save the valuable time of customer.
3.1.6 Competitive Edge
Our business location is mid area
of the city and it is the interface of city and affordable prices of services
will be charge from the customer on quality service.
3.2
Marketing Strategy
Our company internet and
computerized services will be depending on quality and affordable prices, every
person is our company customer. Our company will be promoted by cables,
internet, by customer’s word and inside & outside look of the company and
office location.
5.4.1 Positioning
Computer composing & e-kiosks
centre is our business and named as AL-NOOR Computer composing & e-kiosks
centre. It is a services based business. Our services will be depending on
quality and affordable prices, every person is our company customer. Satisfied
customer will be best promoter of our company. It is also advertised by the
internet, cable, brochures in the market.
5.4.2
Pricing Strategy
S.no:
|
Product
|
Service
charges Price
RS.
|
Competitors
Price
RS.
|
Discounted
price
|
1
|
C.V per page
|
15
|
15
|
-
|
2
|
Full page per page
|
20
|
20
|
-
|
3
|
Photo copy per page
|
3
|
3
|
-
|
4
|
CNIC, Passport, Arm & Driving
license verification
|
100
|
100
|
-
|
5
|
Utilities bills (NADRA kiosk)
|
As
per company rate
|
As
per company rate
|
-
|
6
|
Easy load (all
companies)
|
As
per company rate
|
As
per company rate
|
-
|
7
|
Easy
paisa (HBL, Mobicash, Telenor)
|
As
per company rate
|
As
per company rate
|
-
|
8
|
Online application
|
50
|
50
|
-
|
9
|
Other internet services or
results and news etc
|
20
|
20
|
-
|
Our company service charges will
be in cash and there is no credit to customers. We shall try to satisfy the
customers need as he want and demand. There is a same price of all services in
respect of competitors because the every customer is not rich to bear it.
5.4.3
Promotion Strategy
As we start we shall advertise
our business through cable, internet, social media, FM radio, brochures, logo
design and visiting cards and also with best and quality services to customers.
There is no high cost of advertising except FM Radio of the area. It will be
promoted through family, friends and mouth words to peoples. Customer sees to
us with apple eye and don’t go to another competitor of our business. Our
company will be promoted by inside and outside look of the office as affixed
outside the sign board prepared with technological. We shall save the bio data
of the customers as we contact them as he come again for another service or we
message forward him to get such facility from our business through wishing
message. We shall spend money as it needed the promotion time to time.
5.4.4
Company Location
Our company will be located at
mid city and main area of city @ old market MIRPUR MATHELO. It is opened 24/7.
There are some shops available in big size as we set interior side good
looking. There is no any security risk, customer feel comfortable and easy to
avail the services at any time at this point. This is a good place for our
business. There is parking space and easy to access place. The customers will
like our business at this point if the business may be started here. Our
competitors are located at various points but not near our business. There is
little threat not a big threat at this venue due to indirect competition, now a
day all competitors have advantage of this blank space of the area. If it is
filled, the same will be tough time to existing business holders and direct
competitors or indirect competitors.
5.4.5
Distribution Strategy
Our business services will be
provided directly to customers in cash within office premises and by web or on
call orders as the customer fit to it.
5.4.6
Marketing Programs
All the promotions and pricing decisions
will be done by management in the market through our pricing, positioning,
location and promotion strategies.
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