MARKETING ANALYSIS

2.3    MARKETING ANALYSIS

2.3.1  Economics

Our company market is local area of Mirpur Mathelo city and the rural area of taluka Mirpur Mathelo (little villages and cities around the Mirpur Mathelo) after this whole District Ghotki because the Mirpur Mathelo is the District Head Quarter of District Ghotki. We have about 1/3 share of market of Mirpur Mathelo because our business in the mid city of Mirpur Mathelo at old market & sabzi mandi. There are many public schools near our location like as by named Modern Public Higher Secondary School, Cambridge Public Higher Secondary School, Atchison Public High School, Islamia Public School, Bhitai Public School, Shah Latif Public High School and other government & private Schools. Our business location is the interface of the city Mirpur Mathelo that is linked with Ice factory bypass bus stop Mirpur Mathelo. Outsider peoples left the conveyance at bypass and enter in the city by this root. There is a big demand of this business like our business computer composing, e-kiosks centre, money transfer, printing machine and easy load centre. This is a new business at this point of location but it will be grow up fastest through promotion and advertising the business products/services. The customers will move to this easy access point and enjoying it. Insha-Allah this business will be developed very soon like a rising star. There are many opportunities to grow up at this point; there is no any other company to facilitate the peoples like us near this location. There is no any direct competitor at this location, there are many indirect competitor like easy load shops only. There is no any business to money transfer, photo copier machine, computer composer at this venue. There are some difficulties to avail the place at this point to start the business because all the shops are booked already for some other business and offices. We have finance problem also to start the business. There is low marketing cost; this point is also promoted by itself because it is the interface point of city Mirpur Mathelo.


 It is the need of people to start up business at this point. Peoples have to go away for these facilities from this mid city to another point of city. The customers will come easily to our new business and slowly they trust and come & go with us. There is no matter to meet trained and skilled persons to our business. We shall purchase the latest products to provide services to customers of our business. We shall arrange the office at the main point as we have imaged. There is no high cost for production. Finance will be arranged / taken from the suppliers, friends, market on interest and the banks to start the business. We shall advertise our business through cable and other resources as we fit for our business.  We shall arrange the latest technological computers, photo copier machine, printer, scanner etc to provide the services to customer easily.

2.3.1    Products and / or Services

At this place there is a more need of such business as computer composing, photo copier machine and e-kiosk service. We compose our C.V, applications, online application and other computer paper work and to print it. We also need of photo copier machine in our local are. It is a big benefit for us as our time will be saved to go away for such services. Money transfer is a best service, easy load service, verification of CNIC, Armed license, driving license and passport services are best for us. These services are best for us in our local area as we reach there smoothly and easily. Our services are very essential in the global and technological world for the local peoples of the area. Through these services it is very easy to reach the one end to another end. We will save the data of peoples as it don’t require again when the customer will come again to our business its problems solved in-future without wastage of time. Our services are depending upon the best behavior of our skilled and experienced human resources whose deliver the services to the customers.

Our company services listed below

C.V                    per page

Full page           per page

Photo copy        per page

CNIC, Passport, Arm & Driving license verification

Utilities bills (NADRA kiosk)

Easy load     (all companies)

Easy paisa (HBL, Mobicash, Telenor)

Online application

Other internet services like results and news etc

2.3.2    Customers

Our business customers are the young generation including the students, graduates; post graduates whose are seeking the jobs at any part of country by sending their C.V & online applications. They photo copy the documents and attach with the applications, admission forms. Our customer is every person who uses the mobile phone, paid the utility bills; need to verify the CNIC, Passport, Driving license & armed license, to transfer the money to their relatives or for business matter, have to easy load balance in his cell, have to need the every kind of prepaid cards. Our customers are both male and female whose reside near our business or come at our business because these services are the need of all kind of peoples of the area. Our services are not costly from others it is easy to meet the need of peoples without any loss. Our services are based on the latest and modern machines/equipments of the company.