Our company internet and
computerized services will be depending on quality and affordable prices, every
person is our company customer. Our company will be promoted by cables,
internet, by customer’s word and inside & outside look of the company and
office location.
5.4.1 Positioning
Computer composing & e-kiosks
centre is our business and named as AL-NOOR Computer composing & e-kiosks
centre. It is a services based business. Our services will be depending on
quality and affordable prices, every person is our company customer. Satisfied
customer will be best promoter of our company. It is also advertised by the
internet, cable, brochures in the market.
5.4.2
Pricing Strategy
|
S.no:
|
Product
|
Service
charges Price
RS.
|
Competitors
Price
RS.
|
Discounted
price
|
|
1
|
C.V per page
|
15
|
15
|
-
|
|
2
|
Full page per page
|
20
|
20
|
-
|
|
3
|
Photo copy per page
|
3
|
3
|
-
|
|
4
|
CNIC, Passport, Arm & Driving
license verification
|
100
|
100
|
-
|
|
5
|
Utilities bills (NADRA kiosk)
|
As
per company rate
|
As
per company rate
|
-
|
|
6
|
Easy load (all
companies)
|
As
per company rate
|
As
per company rate
|
-
|
|
7
|
Easy
paisa (HBL, Mobicash, Telenor)
|
As
per company rate
|
As
per company rate
|
-
|
|
8
|
Online application
|
50
|
50
|
-
|
|
9
|
Other internet services or
results and news etc
|
20
|
20
|
-
|
Our company service charges will
be in cash and there is no credit to customers. We shall try to satisfy the
customers need as he want and demand. There is a same price of all services in
respect of competitors because the every customer is not rich to bear it.
5.4.3
Promotion Strategy
As we start we shall advertise
our business through cable, internet, social media, FM radio, brochures, logo
design and visiting cards and also with best and quality services to customers.
There is no high cost of advertising except FM Radio of the area. It will be
promoted through family, friends and mouth words to peoples. Customer sees to
us with apple eye and don’t go to another competitor of our business. Our
company will be promoted by inside and outside look of the office as affixed
outside the sign board prepared with technological. We shall save the bio data
of the customers as we contact them as he come again for another service or we
message forward him to get such facility from our business through wishing
message. We shall spend money as it needed the promotion time to time.
5.4.4
Company Location
Our company will be located at
mid city and main area of city @ old market MIRPUR MATHELO. It is opened 24/7.
There are some shops available in big size as we set interior side good
looking. There is no any security risk, customer feel comfortable and easy to
avail the services at any time at this point. This is a good place for our
business. There is parking space and easy to access place. The customers will
like our business at this point if the business may be started here. Our
competitors are located at various points but not near our business. There is
little threat not a big threat at this venue due to indirect competition, now a
day all competitors have advantage of this blank space of the area. If it is
filled, the same will be tough time to existing business holders and direct
competitors or indirect competitors.
5.4.5
Distribution Strategy
Our business services will be
provided directly to customers in cash within office premises and by web or on
call orders as the customer fit to it.
5.4.6
Marketing Programs
All the promotions and pricing decisions
will be done by management in the market through our pricing, positioning,
location and promotion strategies.
No comments:
Post a Comment