2.3.1
Competition
and competitive analysis
Competition
There are two direct competitors
before our business named 1st is Computer World
near Mukhtiarkar office Mirpur Mathelo and 2nd one is the Mehran computers at old bus stand Mirpur Mathelo. Both are away from our
business point, 1st is left side about 500 meters and 2nd
is right side about 600 meters far. Our location will be as a triangle size. Both
competitors are not in one row neither in one entrance but both have different
entrance and angles of city Mirpur Mathelo. Some other persons were started
business besides my competitors offices but they failed due to shortage of
services and unskilled persons and bad behavior with customers. There are many
other indirect competitors whose provide the utility bills paid service or easy
load balance to mobiles only. Even every business has different business. Kiran Electronics deals with the service of utility bills
paid, easy load balance and mobile cards only. We have learned that establish
the business at different and another place of city where no any other is
direct competitor. If we establish the business before any already running
business that we may have about all services to meet the people requirements
and have skilled and best behavior human staff with modern technology that provide
the services to customers. We have advantage of mid place of the city and fair
price of services and low cost of advertising. Our business point is the easy
and reachable place to the peoples in every time. We have more advantage that
we provide the about all the modern/technological services/facilities to
peoples at one place. Our new business disadvantage is that we are new in this
business and shall advertise it and remain honest with our business and don’t think
to move elsewhere. We will convert these disadvantages into advantages with our
honesty, hardworking, good thinking and our well & best services of the
company to peoples who come at our business.
Factors:-
Products
Our business is related with
services only and our services may easily be availed by everybody which may be
changed the environment.
Price:
Our services charges depend upon
the base of service as the customer needs it and some charges also paid by the
company to our company not by the customers directly.
Quality:
The purpose of starting the
venture is to provide the quality services to the customers and also facilitate
the customers to meet their needs. This is our core responsibility to maintain
the quality.
Services:
Our company will provide the set
of services to students, younger’s, elders and internet users to attract the
market and achieving the gap services in the area.
Expertise:
The company core competency lies
on the excellent services to customers whose come to our venture.
Location:
Our company location is old market Mirpur Mathelo. This area is hub of
the city.
Appearance:
Our business office will be well furnished and hanged out the sigh board
outside the office premises.
Sales Method:
Our services will be sold on the demand of the customer on cash.
Credit Policies:
There is no any credit on our services; all services will be provided on
cash.
Advertising:
We shall advertise our services
through cables and the services are also promotion of our business.
Importance to customers:
There are the importance of the
customers is quality services and easy facilitate them at the moment.
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